For whatever reason I’ve been reading/listening on tape to the stories of founders of some of the largest food brands in the world. So when I saw The Burger King, I had to pick it up.
This is a a rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King.