By now you know I’m always looking for research on how the mind works, the psychology of how we process things, and cognitive neuroscience. All to be able to apply to marketing great products. So I was excited when I found out about Sleights of Mind.

This fascinating book is the result of the authors’ worldwide exploration of magic and how its ancient principles can now be explained using the latest discoveries of cognitive neuroscience. They convinced several magicians to reveal exactly how tricks work. If you want to keep the mystery of magic alive, then don’t read this book because it outlines exactly how some tricks work and why they work.

While that’s fun to find out, for some of us, The secrets behind magic tricks reveal how your brain works not just when watching a magic show but in everyday situations.

And that’s what makes it really interesting.

It has over 258 ratings on Amazon and scores a 4.5 out of 5.
Agree. Recommended.

👉 You can get the book for under $10