Copywriters and direct marketers regard Breakthrough Advertising as one of the most important books ever written about persuasion, copywriting, marketing, and human behavior.

It’s tailored towards a more advanced marketer and it’s a book that I read a chapter every once in a while because reading it all the way through is a tough. There is a lot to take in and think about.

Recommended for almost every business owner, even if you’re not doing your marketing or copywriting it will educate you on the right questions to be asking.

The book is expensive because it’s out of print. Best price I found was on Amazon here. I paid $330.80 for it. As of this writing I saw some used versions listed at the link for $309. Yea, that’s expensive. But, I had to ask myself what the cost of not reading was? And…I wrote it off as business expense. Ask your accountant if you can do the same. Best price here >>>