I bought Turn Around the Ship as a recommendation from a friend who had read the rave reviews. I bought the audio …
Tag: Reading
The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures by Dan Roam
“There is no more powerful way to prove that we know something well than to draw a simple picture of it. And …
On Writing: A Memoir of the Craft by Stephen King
Part memoir, part master class by one of the bestselling authors of all time, On Writing: A Memoir of the Craft by …
Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer
Moonwalking with Einstein: The Art and Science of Remembering Everything has been sitting on my shelf for a while and I picked …
Sleights of Mind: What the Neuroscience of Magic Reveals About Our Everyday Deceptions by Stephen L Macknik, Susana Martinez-Conde, and Sandra Blakeslee
By now you know I’m always looking for research on how the mind works, the psychology of how we process things, and …
In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman
Drive by any In-N-Out Burger and you’ll find a line inside and at the drive through. A few times I’ve gone to …
Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brand for Life by Max Lugavere
I heard Max, the author of Genius Foods, on a podcast where he was dropping some really good information on nutrition. After …
Dressing on the Side (and Other Diet Myths Debunked) 11 Science-Based Ways to Eat More, Stress Less and Feel Great About Your Body by Jaclyn London, MS, RD, CDN
Jackie was on the EDGE Episode # 408 and dropped a ton of healthy eating tips. I bought her book, Dressing on …
Finding Your Best: A Conversation on High Performance Mindset, Insights From Sports for Everyday Living by Michael Gervals and Pete Carroll
World-renowned sport psychologist Dr. Michael Gervais and Super Bowl-winning NFL Coach Pete Carroll team up again for an intimate conversation about the …
Breakthrough Advertising by Eugene M. Schwartz
Copywriters and direct marketers regard Breakthrough Advertising as one of the most important books ever written about persuasion, copywriting, marketing, and human …